Privacy policy

Last Updated: 9/14/2024

This Privacy Policy explains how Bunny Mae ("we," "us," "our") collects, uses, and shares your personal information when you visit or make a purchase from www.bunnymae.com (the "Site").

Personal Information We Collect

When you visit our Site, we automatically collect certain information about your device, including details about your web browser, IP address, time zone, and some of the cookies placed on your device. As you browse the Site, we also gather information about the individual pages or products you view, the websites or search terms that led you to our Site, and how you interact with it. We refer to this automatically collected information as "Device Information."

We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier. To learn more about cookies and how to disable them, visit allaboutcookies.org.
  • Log Files: Track actions occurring on the Site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect additional information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. We refer to this as "Order Information."

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

How We Use Your Personal Information

We use the Order Information we collect to fulfill orders placed through the Site (including processing your payment details, arranging for shipping, and providing you with invoices and order confirmations). Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • Provide you with information or advertising related to our products or services, in line with your preferences.

We use Device Information to help us screen for potential risk and fraud (particularly your IP address) and to improve and optimize our Site by analyzing customer interactions and assessing the success of our marketing efforts.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your information as described above. For instance:

  • We use Shopify to power our online store. Read more about how Shopify uses your information here.
  • We use Google Analytics to understand how customers use the Site. Learn more about how Google uses your information here. You can opt out of Google Analytics here.

Lastly, we may share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful requests for information, or to protect our rights.

Behavioral Advertising

We use your Personal Information to provide targeted advertising or marketing communications we believe may interest you. For more details on how targeted advertising works, visit the Network Advertising Initiative.

To opt-out of targeted advertising:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Do Not Track

We do not alter our Site's data collection and usage practices when we detect a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access, correct, update, or delete your personal information. If you wish to exercise this right, please contact us.

Additionally, if you are a European resident, please note that we process your information to fulfill contracts (e.g., when you place an order) or pursue legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you place an order through the Site, we maintain your Order Information unless and until you ask us to delete it.

Changes

We may update this Privacy Policy periodically to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, or if you have questions or would like to make a complaint, contact us at hello@bunnymae.com.